Max Usage Charges
Your Max package has two separate usage areas: SMS usage in AUD and standard platform usage in USD. These are separate billing areas. Any credits do not transfer between them. Unused Credits expire at the end of every month and do not accumulate.
SMS Usage Charges — Separate AUD Billing
SMS is provided through a separate SMS system and is billed in AUD. It is not part of the standard platform usage credit or standard platform wallet billing.
Your Max package includes a separate $5.00 AUD monthly SMS credit.
The monthly SMS number is included at $0.00, so the SMS credit is available to be used toward SMS units. It is designed to assist in the general SMS usage of a typical business and is not intended for bulk SMS campaigns.
This credit includes both the SMS number and SMS units. If SMS usage exceeds the monthly SMS credit, further SMS usage is billed separately from the standard platform usage billing.
| Item |
Charge / Credit |
| Monthly SMS credit |
$5.00 AUD / month |
| SMS number |
$12.00 AUD / month, applied against the SMS credit first. (This charge is included in your plan at no cost.) |
| SMS unit |
$0.06 AUD / SMS unit |
What is an SMS unit?
An SMS unit is one SMS segment. For standard text messages, one SMS unit is up to 160 characters, including spaces. If the message is longer than 160 characters, it is split into multiple SMS units. Longer standard messages are usually counted in blocks of 153 characters per unit because a small part of each segment is used to join the message back together.
Special characters, emojis, some symbols, smart quotes, or non-English characters can reduce the SMS unit size. In those cases, one SMS unit may be as low as 70 characters, or 67 characters per unit for longer messages.
| SMS usage example |
Calculation |
Approx. result |
| $20 AUD used for SMS units only |
$20.00 / $0.06 per SMS unit |
~333 SMS units, excluding the monthly SMS number |
| SMS credit example |
Calculation |
Approx. result |
| Monthly SMS credit |
$5.00 AUD credit |
Applied toward SMS Number and SMS units |
| Less SMS number |
$5.00 - $0.00 |
$5.00 AUD remaining SMS credit after the SMS number |
| Approx. SMS units included after number |
$5.00 / $0.06 per SMS unit |
~83 SMS units included after the SMS number |
| Additional SMS usage |
$0.06 AUD / SMS unit |
Billed separately in AUD |
Standard Platform Usage Charges — Separate USD Billing
Your Max package includes a $30.00 USD monthly platform usage credit. This credit is applied toward eligible platform usage-based services such as Voice AI usage, call minutes, email notifications, call recording, recording storage, email verification, workflow premium actions and other usage-based services where applicable.
The monthly platform credit expires at the end of the month if it is not used. Once the monthly platform credit has been used, further platform usage will be billed from an agreed wallet amount. This wallet balance does not expire and will stay in your wallet until needed.
Voice AI usage is monitored. If usage increases materially, we will review the available options with you before making changes.
Usage charges in this section are in USD. Phone call charges are billed in full-minute increments, so partial minutes may be rounded up to the next whole minute.
Phone System
| Call Type |
Outbound |
Inbound |
| Local Calls |
$0.0580 / min |
$0.0230 / min |
| Mobile Calls |
$0.1725 / min |
$0.0230 / min |
| Toll-Free |
$0.0552 / min |
$0.1150 / min |
| Browser/App Calling |
$0.0092 / min |
$0.0092 / min |
| SIP Interface |
$0.0092 / min |
$0.0092 / min |
| SIP Refer |
$0.2300 |
|
Note: Call charges are usage-based and may be rounded up to the next full minute.
Included $30.00 USD Monthly Usage Credit Example
The example below shows one possible mix of usage. Actual usage will vary depending on call volume, call duration, AI usage, recording settings, workflow actions and other services used.
| Example usage mix |
Example quantity / allowance |
Estimated usage cost |
| Voice AI usage |
Example allowance only; varies by usage |
$15.00 |
| Inbound call minutes |
300 mins |
$6.90 |
| Email notifications |
1,000 emails |
$1.55 |
| Call recording |
300 recorded mins |
$1.72 |
| Recording storage |
300 stored mins for 1 month |
$0.34 |
| Email verification |
500 verifications |
$2.88 |
| Workflow premium actions |
50 actions |
$1.15 |
| Estimated usage used from monthly credit |
$29.55 |
| Approx. monthly credit remaining |
$0.45 |
This is an example only. Higher Voice AI usage, longer calls, call forwarding, call transcription or other usage-based services may use the monthly credit more quickly.
AI & Automation Usage
Voice AI
| Charge |
Usage-based. Voice AI usage varies depending on call duration, voice/TTS provider, AI model and token usage. Applicable phone-system charges also apply to phone calls. |
| Usage credit / billing |
Deducted from the included $30.00 USD monthly usage credit while usage remains within the included allowance. |
Conversation AI
| Charge |
Usage-based and varies depending on AI model, token usage, conversation history and knowledge-base context. |
| Usage credit / billing |
Deducted from the included $30.00 USD monthly usage credit where applicable. |
Content AI
| Charge |
Usage-based. Text and image generation charges may vary depending on the AI service and current pricing. |
| Usage credit / billing |
Deducted from the included $30.00 USD monthly usage credit where applicable. |
Reviews AI
| Charge |
$0.023 / review response |
| $10 will give you about |
~434 review responses |
Workflow AI / Premium Workflow Actions
| Charge |
$0.023 / premium workflow action or eligible Workflow AI execution |
| $10 will give you about |
~434 actions or executions |
| External AI models |
May vary depending on the model, provider and usage. |
Other Services
Emails
| Charge |
$0.0015525 / email |
| $10 will give you about |
~6,441 emails |
LC Email Verification
| Charge |
$0.00575 / email verification |
| $10 will give you about |
~1,739 email verifications |
Call Recording, Storage & Transcription
| Item |
Charge |
Example |
| Call Recording |
$0.00575 / recorded min |
20 hours = ~$6.90 |
| Recording Storage |
$0.00115 / min / month |
20 hours stored = ~$1.38 / month |
| Call Transcription |
$0.0552 / transcribed min |
20 hours = ~$66.24 |
We recommend having Call Transcription active during the onboarding and setup phase so recordings and transcripts can be reviewed and checked. Once setup is complete and the AI is operating as expected, this feature can be turned off to reduce ongoing usage charges.
Recording Storage Examples
| Recording retention period |
Approx. monthly storage cost based on 20 hours/month |
| 30 days |
$1.38 |
| 60 days |
$2.76 |
| 90 days |
$4.14 |
| 6 months |
$8.28 |
| 12 months |
$16.56 |
Optional / Separately Enabled Services
| Item |
Notes |
| WhatsApp |
Optional and billed separately if enabled. Pricing depends on WhatsApp message type, country/category and usage. |
| Advanced AI / external models |
Optional usage may vary depending on the model, provider and complexity of the workflow or AI action. |
| Extended integrations |
May involve extra setup or usage charges depending on the system and integration requirements. |
These figures are estimates only and may vary based on actual usage, call duration, call rounding, selected AI services, model/token usage, whether calls are forwarded, whether transcription is enabled, and how long recordings are retained. Pricing may also change if third-party provider costs change.