Service Usage Charges

Updated 22 August 2026


The following can be used as a guide to what additional Service Charges may apply.


These rates and examples are indicative only and will vary depending on actual usage. As these services are provided by external parties the rates may also change at any time without notice.


Max Usage Charges
Your Max package has two separate usage areas: SMS usage in AUD and standard platform usage in USD. These are separate billing areas. Any credits do not transfer between them. Unused Credits expire at the end of every month and do not accumulate.

SMS Usage Charges — Separate AUD Billing
SMS is provided through a separate SMS system and is billed in AUD. It is not part of the standard platform usage credit or standard platform wallet billing.

All SMS amounts shown in this section include GST.

Your Max package includes a separate $33.00 AUD monthly SMS credit including GST. This is equivalent to $30.00 AUD ex GST. This credit is applied toward SMS units only. The monthly SMS number charge is billed separately and is not deducted from the monthly SMS credit.

The SMS credit is designed to assist in the general SMS usage of a typical business and is not intended for bulk SMS campaigns. If SMS usage exceeds the monthly SMS credit, further SMS usage is billed separately from the standard platform usage billing.
Item Charge / Credit
Monthly SMS credit $33.00 AUD / month including GST, applied toward SMS units only
SMS number $13.20 AUD / month including GST, billed separately and not included in the SMS credit
SMS unit $0.066 AUD / SMS unit including GST
What is an SMS unit?
An SMS unit is one SMS segment. For standard text messages, one SMS unit is up to 160 characters, including spaces. If the message is longer than 160 characters, it is split into multiple SMS units. Longer standard messages are usually counted in blocks of 153 characters per unit because a small part of each segment is used to join the message back together.

Special characters, emojis, some symbols, smart quotes, or non-English characters can reduce the SMS unit size. In those cases, one SMS unit may be as low as 70 characters, or 67 characters per unit for longer messages.
SMS usage example Calculation Approx. result
$22 AUD including GST used for SMS units only $22.00 / $0.066 per SMS unit ~333 SMS units, excluding the monthly SMS number
SMS credit example Calculation Approx. result
Monthly SMS credit $33.00 AUD credit including GST Applied toward SMS units only
SMS number $13.20 AUD / month including GST Billed separately and does not reduce the $33.00 AUD SMS credit
Approx. SMS units included by monthly credit $33.00 / $0.066 per SMS unit ~500 SMS units
Additional SMS usage above the monthly credit $0.066 AUD / SMS unit including GST Billed separately in AUD

Standard Platform Usage Charges — Separate USD Billing
The standard platform usage area is billed in USD and is separate from SMS billing. Max uses pay-as-you-go AI. AI usage is not included as Unlimited AI and, where enabled, is usage-based.

The $15 USD monthly platform usage credit applies to eligible platform usage items, such as AI usage, phone-system usage, emails, email verification, call recording, recording storage, transcription if enabled, and premium workflow actions.
The monthly platform usage credit expires at the end of the month if not used. When the monthly platform usage credit is used, further eligible platform usage is billed from an agreed wallet amount. Any additional wallet balance does not expire and remains in the wallet until needed.
Your Wallet
The initial wallet recharge is set at $10. As usage increases to 4 or more recharges in a month, the recharge amount may be increased to $50, then $100, and then $250 as required for each recharge.
Included $15 USD Monthly Platform Usage Credit Example
The monthly platform usage credit is shared across eligible usage items. The example below shows one possible mix of usage. Actual usage will vary depending on call volume, call duration, AI usage, recording settings, transcription settings, workflow actions and other services used.
Example usage mix Example quantity / allowance Estimated usage cost
AI usage Example allowance only; varies by usage $7.00
Inbound call minutes 200 mins $4.60
Email notifications 1,000 emails $1.55
Call recording 150 recorded mins $0.86
Recording storage 150 stored mins for 1 month $0.17
Email verification 100 verifications $0.58
Workflow premium actions 10 actions $0.23
Estimated platform usage used from monthly credit $14.99
Approx. monthly credit remaining $0.01
This is an example only. Higher AI usage, higher call volume, longer calls, call forwarding, call transcription or other usage-based services may use the monthly credit more quickly.
Phone System
Phone-system charges apply to phone calls, including calls handled by Voice AI. Calls may be billed in full-minute increments, so partial minutes can round up.
Call Type Outbound Inbound
Local Calls $0.05796 / min $0.0230 / min
Mobile Calls $0.1725 / min $0.0230 / min
Toll-Free $0.0552 / min $0.1150 / min
Browser/App Calling $0.0092 / min $0.0092 / min
SIP Interface $0.0092 / min $0.0092 / min
SIP Refer $0.2300  
Standard Platform Usage Items
Email
Charge $0.0015525 / email
$10 will give you about ~6,441 emails
Email Verification
Charge $0.00575 / email verification
$10 will give you about ~1,739 email verifications
Workflow - Premium Features
Charge $0.023 / premium workflow action
$10 will give you about ~434 premium workflow actions
Call Recording, Storage & Transcription
Item Charge Example
Call Recording $0.00575 / recorded min 20 hours = ~$6.90
Recording Storage $0.00115 / min / month 20 hours stored = ~$1.38 / month
Call Transcription $0.0552 / transcribed min 20 hours = ~$66.24
We recommend having Call Transcription active during the onboarding and setup phase so recordings and transcripts can be reviewed and checked. Once setup is complete and the AI is operating as expected, this feature can be turned off to reduce ongoing usage charges.
Recording Storage Examples
Recording retention period Approx. monthly storage cost based on 20 hours/month
30 days $1.38
60 days $2.76
90 days $4.14
6 months $8.28
12 months $16.56
AI & Automation Usage — Pay-As-You-Go
Max does not include Unlimited AI. AI and automation items are pay-as-you-go where enabled and may be deducted from the $15 USD monthly platform usage credit, then from the agreed wallet amount once the credit has been used. Charges vary depending on feature, model, token usage, call duration and provider costs.
AI item Max treatment
Conversation AI Pay-as-you-go where enabled. Cost may vary by model, token usage, conversation history and knowledge-base context.
Conversation AI Prompt Optimizer Pay-as-you-go where enabled. Usage may vary depending on prompt activity and provider costs.
Voice AI Pay-as-you-go for inbound, outbound and widget Voice AI usage. Standard phone-system charges also apply to the calls.
Voice AI Prompt Optimizer Pay-as-you-go where enabled. Usage may vary depending on prompt optimization activity.
Reviews AI Pay-as-you-go where enabled. Standard rate: $0.023 / review response.
Content AI Pay-as-you-go where enabled. Text and image generation charges may vary depending on the AI service and current pricing.
Ask AI Pay-as-you-go where enabled. Usage may be subject to platform limits and provider costs.
AI Studio Pay-as-you-go where enabled. Usage may vary depending on the feature, model and provider costs.
Funnel AI Pay-as-you-go where applicable or as enabled by the platform. Usage and pricing are confirmed before use where required.
Workflow AI Pay-as-you-go where enabled. This is separate from paid premium workflow actions or separately enabled external AI model usage.
Email AI Pay-as-you-go where enabled and supported.
Agent Studio Pay-as-you-go if enabled. Pricing is confirmed and agreed before enabling where required.
Optional / Separately Enabled Services
Item Notes
Dedicated IP Optional if a dedicated email sending IP is requested. Pricing is confirmed and agreed before enabling.
Domain Purchase Optional. Pricing varies depending on the domain name, TLD and registration term. Pricing is confirmed and agreed before purchase.
WhatsApp Optional and billed separately if enabled. Pricing is confirmed and agreed before enabling and may vary depending on message type, country/category and actual usage.
Workflow - External AI Models Optional. Usage may vary depending on the model, provider and workflow complexity. Pricing is confirmed and agreed before use.
Extended integrations May involve extra setup or usage charges depending on the system and integration requirements. Pricing is confirmed and agreed before enabling.
These figures are estimates only and may vary based on actual usage, AI usage, call duration, call rounding, whether calls are forwarded, whether transcription is enabled, and how long recordings are retained. Pricing may also change if third-party provider costs change. Max does not include Unlimited AI; AI usage is pay-as-you-go where enabled. Optional products are only charged if enabled or purchased.

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