Service Usage Charges
Updated 8th September 2026
The following can be used as a guide to what Service Charges may apply.
These rates and examples are indicative only and will vary depending on actual
usage. As these services are provided by external parties the rates may also change
at any time without notice.
Max Usage Charges
Your Max package has two separate usage areas: SMS usage in AUD and standard
platform usage in USD. These are separate billing areas. Any credits do not transfer
between them. Unused Credits expire at the end of every month and do not accumulate.
SMS Usage Charges — Separate AUD Billing
SMS is provided through a separate SMS system and is billed in AUD. It is not part
of the standard platform usage credit or standard platform wallet billing.
All SMS amounts shown in this section include GST.
Your Max package includes a separate $33.00 AUD monthly SMS credit including
GST. This credit is applied toward SMS units only. The monthly SMS number charge
is billed separately and is not deducted from the monthly SMS credit.
The SMS credit is designed to assist in the general SMS usage of a typical business
and is not intended for bulk SMS campaigns. If SMS usage exceeds the monthly SMS
credit, further SMS usage is billed separately from the standard platform usage billing.
| Item | Charge / Credit |
| Monthly SMS credit | $33.00 AUD / month including GST, applied toward SMS units only |
| SMS number | $13.20 AUD / month including GST, billed separately and not included in the SMS credit |
| SMS unit | $0.066 AUD / SMS unit including GST |
What is an SMS unit?
An SMS unit is one SMS segment. For standard text messages, one SMS unit is up to
160 characters, including spaces. If the message is longer than 160 characters, it is
split into multiple SMS units. Longer standard messages are usually counted in blocks
of 153 characters per unit because a small part of each segment is used to join the
message back together.
Special characters, emojis, some symbols, smart quotes, or non-English characters can
reduce the SMS unit size. In those cases, one SMS unit may be as low as 70 characters,
or 67 characters per unit for longer messages.
| SMS usage example | Calculation | Approx. result |
| $22 AUD including GST used for SMS units only | $22.00 / $0.066 per SMS unit | ~333 SMS units, excluding the monthly SMS number |
| SMS credit example | Calculation | Approx. result |
| Monthly SMS credit | $33.00 AUD credit including GST | Applied toward SMS units only |
| SMS number | $13.20 AUD / month including GST | Billed separately and does not reduce the $33.00 AUD SMS credit |
| Approx. SMS units included by monthly credit | $33.00 / $0.066 per SMS unit | ~500 SMS units |
| Additional SMS usage above the monthly credit | $0.066 AUD / SMS unit including GST | Billed separately in AUD |
Platform Usage Charges
Platform usage is billed in USD. Max is pay-as-you-go.
Max includes a $300 USD monthly platform credit. This credit applies to eligible
platform usage items, such as AI usage, phone-system usage, emails, email verification,
call recording, recording storage, transcription if enabled, and premium workflow actions.
The monthly platform credit is shared across eligible services and expires at the end of
the month if not used. When the $300 USD monthly platform usage credit has been used,
further eligible platform usage is billed pay-as-you-go from the account wallet.
Any additional wallet balance does not expire and remains in the wallet until needed.
Your Wallet
The initial wallet recharge is set at $10. As usage increases to 4 or more recharges in
a month, the recharge amount may be increased to $50, then $100, and then $250 as
required for each recharge.
Included $300 USD Monthly Platform Usage Credit Example
The monthly platform credit is shared across eligible platform services. The example
below shows one possible mix for a business making regular use of Voice AI together
with other AI, phone and platform services.
Actual usage will vary depending on call volume, call duration, AI model and voice
configuration, Conversation AI activity, token usage, recording and transcription
settings, workflow activity and other platform services used.
| Example usage mix | Example quantity / allowance | Estimated usage cost |
| Voice AI | Approx. 720 mins / 12 hours | $165.60 |
| Conversation AI | Example moderate usage | $15.00 |
| AI Prompt Optimisers | Example occasional usage | $3.00 |
| Reviews AI | Approx. 50 AI review responses | $1.15 |
| Content / Workflow / Ask AI | Example occasional usage | $10.00 |
| Inbound call minutes | 720 mins | $16.56 |
| Call recording | 720 recorded mins | $4.14 |
| Call transcription | 720 transcribed mins | $39.74 |
| Recording storage | 720 stored mins for 1 month | $0.83 |
| Email notifications | 1,500 emails | $2.33 |
| Email verification | 100 verifications | $0.58 |
| Workflow premium actions | 25 actions | $0.58 |
| Estimated platform usage used from monthly credit | $259.51 | |
| Approx. monthly credit remaining | $40.49 | |
This example is provided as an indication only and is not a guaranteed usage
allowance. Voice AI and other AI costs vary depending on the AI models, voice
configuration, token usage, conversation activity and features used.
Phone System
Phone-system charges apply to phone calls, including calls handled by Voice AI.
Calls may be billed in full-minute increments, so partial minutes can round up.
| Call Type | Outbound | Inbound |
| Local Calls | $0.05796 / min | $0.0230 / min |
| Mobile Calls | $0.1725 / min | $0.0230 / min |
| Toll-Free | $0.0552 / min | $0.1150 / min |
| Browser/App Calling | $0.0092 / min | $0.0092 / min |
| SIP Interface | $0.0092 / min | $0.0092 / min |
| SIP Refer | $0.2300 |
Standard Platform Usage Items
Email
| Charge | $0.0015525 / email |
| $10 will give you about | ~6,441 emails |
Email Verification
| Charge | $0.00575 / email verification |
| $10 will give you about | ~1,739 email verifications |
Workflow - Premium Features
| Charge | $0.023 / premium workflow action |
| $10 will give you about | ~434 premium workflow actions |
Call Recording, Storage & Transcription
| Item | Charge | Example |
| Call Recording | $0.00575 / recorded min | 20 hours = ~$6.90 |
| Recording Storage | $0.00115 / min / month | 20 hours stored = ~$1.38 / month |
| Call Transcription | $0.0552 / transcribed min | 20 hours = ~$66.24 |
We recommend having Call Transcription active during the onboarding and
setup phase so recordings and transcripts can be reviewed and checked. Once setup is
complete and the AI is operating as expected, this feature can be turned off if
transcription is not required, helping to reduce ongoing platform usage.
Recording Storage Examples
| Recording retention period | Approx. monthly storage cost based on 20 hours/month |
| 30 days | $1.38 |
| 60 days | $2.76 |
| 90 days | $4.14 |
| 6 months | $8.28 |
| 12 months | $16.56 |
AI & Automation Usage — Pay-As-You-Go
AI and automation items are pay-as-you-go where enabled and are deducted from
the $300 USD monthly platform credit, then from the account wallet once
the monthly credit has been used on a pay-as-you-go basis. Charges vary depending on
feature, model, token usage, call duration and provider costs.
| AI item | Max treatment |
| Conversation AI | Pay-as-you-go where enabled. Cost may vary by model, token usage, conversation history and knowledge-base context. |
| Conversation AI Prompt Optimizer | Pay-as-you-go where enabled. Usage may vary depending on prompt activity and provider costs. |
| Voice AI | Pay-as-you-go for inbound, outbound and widget Voice AI usage. Voice AI costs vary depending on the AI model and voice configuration selected. Standard phone-system charges also apply to calls. |
| Voice AI Prompt Optimizer | Pay-as-you-go where enabled. Usage may vary depending on prompt optimization activity. |
| Reviews AI | Pay-as-you-go where enabled. |
| Content AI | Pay-as-you-go where enabled. Text and image generation charges may vary depending on the AI service and current pricing. |
| Ask AI | Pay-as-you-go where enabled. Usage may be subject to platform limits and provider costs. |
| AI Studio | Pay-as-you-go where enabled. Usage may vary depending on the feature, model and provider costs. |
| Funnel AI | Pay-as-you-go where applicable or as enabled by the platform. Usage and pricing are confirmed before use where required. |
| Workflow AI | Pay-as-you-go where enabled. This is separate from paid premium workflow actions or separately enabled external AI model usage. |
| Email AI | Pay-as-you-go where enabled and supported. |
| Agent Studio | Pay-as-you-go if enabled. Pricing is confirmed and agreed before enabling where required. |
Optional / Separately Enabled Services
| Item | Notes |
| Dedicated IP | Optional if a dedicated email sending IP is requested. Pricing is confirmed and agreed before enabling. |
| Domain Purchase | Optional. Pricing varies depending on the domain name, TLD and registration term. Pricing is confirmed and agreed before purchase. |
| Optional and billed separately if enabled. Pricing is confirmed and agreed before enabling and may vary depending on message type, country/category and actual usage. | |
| Workflow - External AI Models | Optional. Usage may vary depending on the model, provider and workflow complexity. Pricing is confirmed and agreed before use. |
| Extended integrations | May involve extra setup or usage charges depending on the system and integration requirements. Pricing is confirmed and agreed before enabling. |
These figures are estimates only and may vary based on actual usage, AI model and
voice configuration, call duration, call rounding, whether calls are forwarded,
whether transcription is enabled, and how long recordings are retained. Pricing may
also change if platform or third-party provider costs change. Usage is pay-as-you-go
where enabled. Any unused portion of the included $300 USD monthly platform
credit expires each month and does not roll over. Usage above the included
monthly credit is charged from the account wallet on a Pay-as-you-go basis.
Optional products are only charged if enabled or purchased.
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