Standard Platform Usage Charges — Separate USD Billing
The standard platform usage area is billed in USD and is separate from SMS billing. Max uses pay-as-you-go AI. AI usage is not included as Unlimited AI and, where enabled, is usage-based.
The $15 USD monthly platform usage credit applies to eligible platform usage items, such as AI usage, phone-system usage, emails, email verification, call recording, recording storage, transcription if enabled, and premium workflow actions.
The monthly platform usage credit expires at the end of the month if not used. When the monthly platform usage credit is used, further eligible platform usage is billed from an agreed wallet amount. Any additional wallet balance does not expire and remains in the wallet until needed.
Your Wallet
The initial wallet recharge is set at $10. As usage increases to 4 or more recharges in a month, the recharge amount may be increased to $50, then $100, and then $250 as required for each recharge.
Included $15 USD Monthly Platform Usage Credit Example
The monthly platform usage credit is shared across eligible usage items. The example below shows one possible mix of usage. Actual usage will vary depending on call volume, call duration, AI usage, recording settings, transcription settings, workflow actions and other services used.
| Example usage mix |
Example quantity / allowance |
Estimated usage cost |
| AI usage |
Example allowance only; varies by usage |
$7.00 |
| Inbound call minutes |
200 mins |
$4.60 |
| Email notifications |
1,000 emails |
$1.55 |
| Call recording |
150 recorded mins |
$0.86 |
| Recording storage |
150 stored mins for 1 month |
$0.17 |
| Email verification |
100 verifications |
$0.58 |
| Workflow premium actions |
10 actions |
$0.23 |
| Estimated platform usage used from monthly credit |
$14.99 |
| Approx. monthly credit remaining |
$0.01 |
This is an example only. Higher AI usage, higher call volume, longer calls, call forwarding, call transcription or other usage-based services may use the monthly credit more quickly.
Phone System
Phone-system charges apply to phone calls, including calls handled by Voice AI. Calls may be billed in full-minute increments, so partial minutes can round up.
| Call Type |
Outbound |
Inbound |
| Local Calls |
$0.05796 / min |
$0.0230 / min |
| Mobile Calls |
$0.1725 / min |
$0.0230 / min |
| Toll-Free |
$0.0552 / min |
$0.1150 / min |
| Browser/App Calling |
$0.0092 / min |
$0.0092 / min |
| SIP Interface |
$0.0092 / min |
$0.0092 / min |
| SIP Refer |
$0.2300 |
|
Standard Platform Usage Items
Email
| Charge |
$0.0015525 / email |
| $10 will give you about |
~6,441 emails |
Email Verification
| Charge |
$0.00575 / email verification |
| $10 will give you about |
~1,739 email verifications |
Workflow - Premium Features
| Charge |
$0.023 / premium workflow action |
| $10 will give you about |
~434 premium workflow actions |
Call Recording, Storage & Transcription
| Item |
Charge |
Example |
| Call Recording |
$0.00575 / recorded min |
20 hours = ~$6.90 |
| Recording Storage |
$0.00115 / min / month |
20 hours stored = ~$1.38 / month |
| Call Transcription |
$0.0552 / transcribed min |
20 hours = ~$66.24 |
We recommend having Call Transcription active during the onboarding and setup phase so recordings and transcripts can be reviewed and checked. Once setup is complete and the AI is operating as expected, this feature can be turned off to reduce ongoing usage charges.
Recording Storage Examples
| Recording retention period |
Approx. monthly storage cost based on 20 hours/month |
| 30 days |
$1.38 |
| 60 days |
$2.76 |
| 90 days |
$4.14 |
| 6 months |
$8.28 |
| 12 months |
$16.56 |
AI & Automation Usage — Pay-As-You-Go
Max does not include Unlimited AI. AI and automation items are pay-as-you-go where enabled and may be deducted from the $15 USD monthly platform usage credit, then from the agreed wallet amount once the credit has been used. Charges vary depending on feature, model, token usage, call duration and provider costs.
| AI item |
Max treatment |
| Conversation AI |
Pay-as-you-go where enabled. Cost may vary by model, token usage, conversation history and knowledge-base context. |
| Conversation AI Prompt Optimizer |
Pay-as-you-go where enabled. Usage may vary depending on prompt activity and provider costs. |
| Voice AI |
Pay-as-you-go for inbound, outbound and widget Voice AI usage. Standard phone-system charges also apply to the calls. |
| Voice AI Prompt Optimizer |
Pay-as-you-go where enabled. Usage may vary depending on prompt optimization activity. |
| Reviews AI |
Pay-as-you-go where enabled. Standard rate: $0.023 / review response. |
| Content AI |
Pay-as-you-go where enabled. Text and image generation charges may vary depending on the AI service and current pricing. |
| Ask AI |
Pay-as-you-go where enabled. Usage may be subject to platform limits and provider costs. |
| AI Studio |
Pay-as-you-go where enabled. Usage may vary depending on the feature, model and provider costs. |
| Funnel AI |
Pay-as-you-go where applicable or as enabled by the platform. Usage and pricing are confirmed before use where required. |
| Workflow AI |
Pay-as-you-go where enabled. This is separate from paid premium workflow actions or separately enabled external AI model usage. |
| Email AI |
Pay-as-you-go where enabled and supported. |
| Agent Studio |
Pay-as-you-go if enabled. Pricing is confirmed and agreed before enabling where required. |
Optional / Separately Enabled Services
| Item |
Notes |
| Dedicated IP |
Optional if a dedicated email sending IP is requested. Pricing is confirmed and agreed before enabling. |
| Domain Purchase |
Optional. Pricing varies depending on the domain name, TLD and registration term. Pricing is confirmed and agreed before purchase. |
| WhatsApp |
Optional and billed separately if enabled. Pricing is confirmed and agreed before enabling and may vary depending on message type, country/category and actual usage. |
| Workflow - External AI Models |
Optional. Usage may vary depending on the model, provider and workflow complexity. Pricing is confirmed and agreed before use. |
| Extended integrations |
May involve extra setup or usage charges depending on the system and integration requirements. Pricing is confirmed and agreed before enabling. |
These figures are estimates only and may vary based on actual usage, AI usage, call duration, call rounding, whether calls are forwarded, whether transcription is enabled, and how long recordings are retained. Pricing may also change if third-party provider costs change. Max does not include Unlimited AI; AI usage is pay-as-you-go where enabled. Optional products are only charged if enabled or purchased.